Every time NVIDIA CEO Jensen Huang returns to Taiwan, the world’s media follows his every move.
Investors watch his speeches. Engineers analyze his latest AI announcements. Fans line up hoping for a selfie.
But one of the first places Huang often visits isn’t a luxury restaurant.
It’s a humble breakfast shop in downtown Taipei called Fu Hang Soy Milk (阜杭豆漿).
Long before the crowds arrive at Computex, long before the business meetings begin, Huang starts his morning like countless local residents—with a freshly baked sesame flatbread and a warm bowl of soy milk.
His repeated visits have made Fu Hang Soy Milk one of the most talked-about breakfast restaurants in Taiwan.
When Jensen Huang Visited
During his visits to Taiwan for Computex 2024 and again in 2025, Jensen Huang was spotted stopping by Fu Hang Soy Milk early in the morning.
Despite his global celebrity status, he joined the crowds at the popular breakfast shop and greeted customers waiting in line. Photos and videos of the visit quickly spread across Taiwanese media and social platforms, with many people joking that even one of the world’s richest technology executives was willing to queue for breakfast.
His appearance also introduced countless overseas readers to one of Taipei’s most famous local eateries.
What Did He Order?
Although Huang has never publicly revealed his complete order every visit, Taiwanese media reported that he enjoyed several of Fu Hang’s signature dishes.
The restaurant is especially famous for:
- Shaobing (crispy baked sesame flatbread)
- Youtiao (Chinese fried dough stick)
- Salty soy milk
- Sweet soy milk
- Egg-filled shaobing
- Rice rolls
The most popular combination is an egg shaobing stuffed with a freshly fried youtiao, served alongside a bowl of warm soy milk.
It’s a simple breakfast, but one that generations of Taiwanese have grown up eating.
The Story Behind Fu Hang Soy Milk
Fu Hang Soy Milk traces its roots back to the 1950s, when it began as a small breakfast stall serving traditional northern Chinese-style breakfasts.
Today, it operates inside the Huashan Market in Taipei and has become one of the city’s best-known breakfast destinations.
Every morning before sunrise, staff begin preparing fresh soy milk, kneading dough, and baking sesame flatbreads inside large traditional clay ovens.
Unlike many modern bakeries, much of the preparation is still done by hand.
Visitors can watch cooks stretching dough, sprinkling sesame seeds, and sliding the flatbreads into blazing hot ovens through a glass window.
The combination of fresh ingredients and time-honored techniques has earned Fu Hang Soy Milk recognition in the Michelin Guide’s Bib Gourmand selection, which highlights restaurants offering exceptional food at reasonable prices.
Why Do People Wait for Hours?
It’s common to see lines stretching down the stairs of Huashan Market, especially on weekends.
Waiting 30 minutes to an hour is considered normal, while holiday mornings can mean even longer queues.
So why do people keep coming?
The answer is consistency.
The shaobing is crisp on the outside and soft inside.
The youtiao is freshly fried instead of sitting under heat lamps.
The soy milk is made daily and has a rich bean flavor without being overly sweet.
Many customers say it tastes exactly the way traditional Taiwanese breakfasts should.
Why Jensen Huang Keeps Coming Back
For someone who spends most of the year traveling the world, breakfast at Fu Hang Soy Milk offers something difficult to find elsewhere—familiarity.
Rather than choosing expensive fine dining, Huang often gravitates toward restaurants that are deeply rooted in Taiwanese food culture.
His visit reflects a preference shared by many locals: sometimes the most memorable meals aren’t elaborate banquets but simple dishes prepared exceptionally well.
That authenticity is part of what makes Fu Hang Soy Milk special.
What Should You Order?
If you’re visiting for the first time, these are the restaurant’s signature items:
Egg Shaobing with Youtiao
The classic order. A crispy sesame flatbread wrapped around a freshly fried dough stick and egg.
Salty Soy Milk
A savory breakfast made with soy milk, vinegar, preserved vegetables, scallions, and dried shrimp, creating a silky, comforting texture.
Sweet Soy Milk
Freshly made each morning with a natural soybean aroma.
Fan Tuan (Taiwanese Rice Roll)
Sticky rice wrapped around crispy youtiao and savory fillings, perfect for a filling breakfast.
Visiting Tips
Fu Hang Soy Milk is located on the second floor of Huashan Market in Taipei and opens early each morning.
Arriving before 7:00 a.m. is the best way to avoid the longest lines.
Cashless payment is widely accepted, but queues move quickly thanks to the restaurant’s efficient service.
Even if you have to wait, most visitors agree that the experience is worth it.
More Than a Breakfast Shop
Fu Hang Soy Milk isn’t famous because Jensen Huang visited.
Jensen Huang visited because it was already one of Taiwan’s most beloved breakfast institutions.
His stop simply reminded the world of something locals have known for decades: some of the best food in Taiwan isn’t found in luxury restaurants but in modest neighborhood eateries where recipes have been perfected over generations.
If you want to experience a breakfast that has won over both Taipei residents and one of the world’s most influential technology leaders, Fu Hang Soy Milk is the perfect place to begin.
Frequently Asked Questions
Why is Fu Hang Soy Milk so famous?
It is known for its freshly baked sesame flatbreads, handmade soy milk, and long-standing reputation as one of Taipei’s best traditional breakfast restaurants.
Did Jensen Huang really eat at Fu Hang Soy Milk?
Yes. He has been photographed visiting the restaurant during trips to Taiwan, attracting widespread media attention.
What is the most popular dish?
The egg shaobing with youtiao is considered the restaurant’s signature breakfast.
Is Fu Hang Soy Milk worth the wait?
Most visitors think so. Despite the long queues, the quality and consistency have made it one of Taipei’s highest-rated breakfast spots.
When should I visit?
Arriving before 7:00 a.m. on weekdays usually offers the shortest wait.
